BEHIND THE BRAND
earth. water. sunlight.
Photosynthesize is a brand designed around the brilliance and undeniable beauty of nature that stems from the process of photosynthesis. This process describes the ability of plants to harness the purest, most basic elements of nature and convert them into the energy necessary for growth. It’s a process that requires a delicate balance of darkness and light. A process that inevitably yields hope as roots grow deep and fresh buds emerge with fortitude.
The designs of photosynthesize seek to reignite the intrinsic bond we share with the world around us. They seek to remind us of nature’s ability to yield life with the simplicity of balance and strength, beauty and grace. Let this brand be a call to nurture nature and embrace the ebbs and flows that lead you to where you’re meant to be. As nature proves time and again, darkness will give way to light, beauty will not be buried by the weight of the world, and growth will culminate in the courage to carry on.
Now, go outside, bathe in sunlight, and bask in beauty - just as nature instructs.
With love,
kto
ABOUT THE FOUNDER
from my heart to yours:
Hi there! I’m Katie O'Dell, the owner and founder of Photosynthesize, LLC. As a communication and marketing graduate of Bellarmine University, I found my niche in graphic design. After quickly realizing that corporate America didn’t suit my lifestyle needs, I chose the unconventional path of travel and haven’t looked back since.
Classified as a Level 10 tree hugger, I am completely and utterly in awe of Mother Nature, with her incomparable beauty and the innumerable lessons of strength and balance woven into the very fabric of her being.
I have had the privilege to live and travel to some of the most remote parts of the world where nature reigns with wild strength and the impact of humans is minimal. These places have ignited a fire in me to protect the purity of nature while embracing the power that it holds within. I could write a novel about the love I have for our natural world, but for now I’ll leave you with my designs to wear as a reminder to Photosynthesize.